Plume
Design and Brand Systems

Plume delivers gender-affirming healthcare for the trans and non binary community. At its core, the brand idea: Finally Home. Home is the world we create for ourselves, where nobody else but us can say what feels right. It's the liberation found in self-expressions like journal doodling, or making your space however you want it to be. Home is individual: there’s no right or wrong, just truth.

Agency
Human After All

Client
Plume Health

Role
Design
Design Direction
Art Direction


Main focus
Brand Design

Graphic Design

Art Direction



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Human After All team
Paul Willoughby / Creative Direction
Andrea Dell’Anna / Design and Design Direction
El Hoyle / Design
Dan Ioannou / Motion Design
Oscar Ronan / Project Management
Sian Jones / Account Management