Plume
Design and Brand Systems
Plume delivers gender-affirming healthcare for the trans and non binary community. At its core, the brand idea: Finally Home. Home is the world we create for ourselves, where nobody else but us can say what feels right. It's the liberation found in self-expressions like journal doodling, or making your space however you want it to be. Home is individual: there’s no right or wrong, just truth.
Human After All
Client
Plume Health
Design
Design Direction
Art Direction
Main focus
Brand Design
Graphic Design
Art Direction
Paul Willoughby / Creative Direction
Andrea Dell’Anna / Design and Design Direction
El Hoyle / Design
Dan Ioannou / Motion Design
Oscar Ronan / Project Management
Sian Jones / Account Management