Climate Group
Brand System
The Climate Group wanted to strengthen its standing as a major force in the fight against climate change. With input from across the organisation, we were tasked to restructure its brand architecture. We refined the existing brand mark, the °C, and transformed it into the icon for the brand, the element for all the sub-brands to relate to. The identity comes to life with a flexible visual language that conveys three key traits of Climate Group’s work: collaboration, scale and speed.
Human After All
Client
The Climate Group
Design
Main focus
Brand Design
Graphic Design
Brand Architecture
Craig Lewisohn / Creative Direction
Andrea Dell’Anna / Design
Jess Bashford / Brand Strategy and Copywriting
Sarah Cadwallader / Account and Project Management
Mei Støyva / Motion Design