Alessandro Franchini
Identity system and Packaging
Alessandro is one of the most interesting emerging pastry chef in Italy. La perfezione dei classici celebrates the virtue of timeless techniques, which works as a metaphor to Alessandro’s use of raw, unprocessed ingredients to create the best product he can serve his customers. The packaging features symbols inspired by the ancient Greek roots of Messapia in Puglia, grounding this holiday staple in the deep historical tradition of the place where he comes from.
Freelance
Creative Direction
Art Direction
Design
Main focus
Art Direction
Graphic Design